The MBSC Case Center is the first and only Case Center in the Kingdom of Saudi Arabia and is home to
the world’s largest repository of cases on the Kingdom.
By creating and hosting region-centric cases that reflect the local business culture and landscape, the
Center aims to establish itself as a premier hub for knowledge creation in Saudi Arabia, and one that will
cultivate and contribute significantly to regional thought leadership.
Copyright 2021 Prince Mohammad Bin Salman College (MBSC) of Business & Entrepreneurship